How the House of Prodigy uncovered a small leak in a funnel, used that to bridge the gap between Tina Tower and her Customers and netted over $300,000 in sales.
According to Chessica and Nickie’s research, customers looking to join Her Empire Builder desired a comfortable take home salary that allowed them to spend time with their families and live life on their own terms.
However, Tina was marketing the program to women who wanted to make seven-figures plus – a problem that was causing potential customers to pass on the opportunity to purchase a fantastic program, because they felt like it wasn’t for them.
So Chessica and Nickie made some crucial changes to the sales page.
First, they called out the avatars towards the top of the page, to prevent readers from bouncing.
Secondly, they changed the definition of HER empire builder to “A life YOU [the avatar] wants to live each day.” To really drive the message home, they included real-life examples of past and former students who created their own “empire” according to their unique desires.
Doing this allowed Tina to speak to her avatars' individual needs. It also helped her capture all of the leads she was losing.