Marly Bird
How one knitting and crochet influencer went from “I’m not exactly sure what a funnel is?” to making $45,000 in less than 24 hours with that $17 product (with ZERO paid ads).
The Dilemma
Enter Marly Bird. A blog and youtube influencer in the knitting and crochet industry. She boasts over 250k followers on her YouTube channel, has a highly engaged Facebook group, has teamed up with dozens of power players in her industry, and has taught hundreds of thousands of people how to harness the power of their yarn, needles, and hooks to create beautiful projects that they love.
At the time, Marly was in the process of taking an online course so she could learn how to build her first sales page and create her first pressure launch.
That’s when she quickly realized that there were a lot of moving parts in the sales funnel process.
She needed:
- Launch emails
- Sales page design + copy
- Zapier to connect her member vault platform to everything.
- Customer support assistance
- Strategy
All of which was a lot for one person to handle individually.
That’s when she reached out to the House of Prodigy for help.
“I know what I need to do, I just need help getting there,” she sent Nickie over a Facebook Messenger voice message.
They met with her the following week, listened to what she needed, the concerns she had, then mapped out a launch strategy and timeline and got to work.
03 / case study / 2023
The House of Prodigy had approximately 2 months to get everything mapped out and configured to meet her holiday deadline.
The first step we took was a deep dive into the Marly Bird brand. We met with her for the initial 2 hour deep dive questionnaire call. During that time Chessica and Nickie immersed themselves into her brand. They dug deep into her client avatar, learned all about their goals, aspirations and what they wanted from the product. They discussed her pricing model, and gave her advice on her upsell and one-time offer (OTO). Then gathered fun and interesting facts and stories about her and the customers she serves, to make her launch emails more captivating and increase conversions. Once the deep dive call was completed Chessica and Nickie got to work, mining data from her Facebook group, YouTube channel, testimonials and book reviews.
Every client who steps into the House of Prodigy, gets the best of both worlds. Nickie focuses on the direct response portion of the copywriting process, adding sales triggers and elements of direct response. While Chessica draws readers in using unique storytelling elements, and out of the box copywriting techniques that increase the readability of the sales page and funnel. They both worked in tandem with each other to create powerful copy and build a beautiful funnel that wowed her audience, kept them entertained and compelled them to buy.
In November of 2020 Marly went live on to thousands of her subscribers announcing her first product ever, Stash Busting Quickies, was open for sale. After 12 highly engaging, story-driven pre-launch emails sent to email subscribers, one beautifully designed sales funnel written in her fun-loving brand voice, back-end technical support, and strategy from the House of Prodigy. Customers rushed to her cart to buy, and what happened next totally shocked us all…
The Epilogue
- Marly’s cart made $25k within the first 12 hours.
- Her cart was converting steadily at a 35+%
- The average open rate for launch emails was 46.15%
- The average click-through rate launch emails was 9.15%
By partnering with the House of Prodigy, Marly's first launch was a total success and blew industry standards out the water by epic proportions. Chessica and Nickie worked together with her team to capture the essence of her brand and create funnel design and copy that spoke directly to the heart of her clients.
And it paid dividends, Marly walked away from her first launch with over $45,000 on a $17 product, and a funnel that closed 37% conversion rate.
