How one knitting and crochet influencer went from “I’m not exactly sure what a funnel is?” to making $45,000 in less than 24 hours with that $17 product (with ZERO paid ads).
The House of Prodigy had approximately 2 months to get everything mapped out and configured to meet her holiday deadline.
The first step we took was a deep dive into the Marly Bird brand. We met with her for the initial 2 hour deep dive questionnaire call. During that time Chessica and Nickie immersed themselves into her brand. They dug deep into her client avatar, learned all about their goals, aspirations and what they wanted from the product. They discussed her pricing model, and gave her advice on her upsell and one-time offer (OTO). Then gathered fun and interesting facts and stories about her and the customers she serves, to make her launch emails more captivating and increase conversions. Once the deep dive call was completed Chessica and Nickie got to work, mining data from her Facebook group, YouTube channel, testimonials and book reviews.
Every client who steps into the House of Prodigy, gets the best of both worlds. Nickie focuses on the direct response portion of the copywriting process, adding sales triggers and elements of direct response. While Chessica draws readers in using unique storytelling elements, and out of the box copywriting techniques that increase the readability of the sales page and funnel. They both worked in tandem with each other to create powerful copy and build a beautiful funnel that wowed her audience, kept them entertained and compelled them to buy.
In November of 2020 Marly went live on to thousands of her subscribers announcing her first product ever, Stash Busting Quickies, was open for sale. After 12 highly engaging, story-driven pre-launch emails sent to email subscribers, one beautifully designed sales funnel written in her fun-loving brand voice, back-end technical support, and strategy from the House of Prodigy. Customers rushed to her cart to buy, and what happened next totally shocked us all…