FRANK KLADIS
02 / case study / 2025
How the House of Prodigy helped transform a lawyer's vision into a thriving wellness platform
The Dilemma
He approached House of Prodigy with a vision to create The Wellness Greek, a coaching platform where he could share his OPA! lifestyle philosophy. However, as a busy attorney with growing legal commitments, Frank faced the challenge of translating his expertise into an online presence while navigating competing demands on his time.
Initially, Frank envisioned a traditional coaching model with 1:1 sessions and group programs. But as his professional legal opportunities expanded with two major clients, he realized this approach wouldn't align with his available time and energy. Frank needed to find a way to share his wellness philosophy without sacrificing his livelihood or personal well-being.
What Frank needed was clarity - not just about what to offer, but about how to structure his business to honor both his mission and his reality. He wanted The Wellness Greek to become his "gift to the world" while maintaining a sustainable work-life balance.
House of Prodigy recognized that Frank's vision would evolve through the development process itself. Rather than waiting for perfect clarity before beginning, they embarked on the website creation journey together, allowing Frank's true vision to emerge organically.
Through collaborative conversations and iterative website development, House of Prodigy helped Frank realize that what he truly wanted was to create a resource-based model rather than a traditional coaching business. This "choose your own adventure" approach would allow him to impact more people while requiring less of his direct time.
House of Prodigy pivoted the website strategy accordingly, transforming it from a coaching-centered platform to a fully scalable, branded online resource hub featuring:
- Evidence-based Mediterranean lifestyle resources and digital wellness tools to generate passive income
- An exclusive approach to 1:1 coaching that gave Frank full control over his schedule and client selection
- A streamlined, sustainable business model that complemented rather than competed with his legal career
- A custom built, professionally trained AI Copy Studio (aka, Felix) calibrated to maintain his brand tone and professional voice
The Epilogue
Through the development process itself, Frank gained the clarity he was seeking. Rather than delaying the project until everything was perfectly defined, the collaborative work revealed the ideal path forward.
In Frank's words: "I am beyond ecstatic with the changes you made! You captured the essence of my LONG email the other day perfectly. This is the happiest I've been with the overall landscape of this website. I feel like it now captures my ultimate goal of being more like this 'entity' known as The Wellness Greek that serves as a resource for people to use as they wish rather than your typical coach that interacts with people all the time."
The success of the website project has now expanded into the development of an app and online store to house Frank's digital resources, creating a sustainable platform that honors both his mission and his life priorities--and a custom AI tool to fuel and future proof his online growth.
What began as uncertainty transformed into crystal clarity - not before the project started, but through the development process itself. As Frank put it: "I want this to be a reference for the world-wide OPA! Community to be able to use as they see fit (kind of like that 'choose your own adventure' concept) with a long lasting impact."
kind words
How Frank discovered his ideal business model while working with House of Prodigy
Nickie held my hand through every step, making the process feel less like business and more like family. It’s as if she cared about this project even more than I did (if that’s possible)! Every friend and family member I’ve shown the final product to has the same reaction—“Wow, this is so you!” That’s Nickie’s magic: she sees your essence and translates it into something tangible, beautiful, and impactful.
OPA! is all about celebrating life, and today, I’m celebrating Nickie. She is truly OPA! to the Max!
— Frank, The Wellness Greek
