sarah bartel
How the House of Prodigy miraculously brought this non-converting sales page back to life in the middle of a LIVE pressure launch to net 19K.
The Dilemma
Nathan and Sarah Bartel run a Catholic marriage mentorship program, Cana Feast. Inside, they teach Catholic couples how to create more joy inside marriage using the teachings of St. Therese, a Catholic saint that much of their program is modeled after.
Before the launch of their program, the Bartels brought in over 6,000 leads into their email list with an amazing lead magnet they created.
Their plan – to nurture the subscribers on their list and move them into purchasing their signature program, Abundant. They really wanted to take advantage of this live launch and maximize their conversions, so they decided to partner with our team to write the copy for their sales page.
Their product is very niched, and caters solely to the devout Catholic couple looking to bring more attention to their marriage. In order to capture the voice and essence of their brand, The House of Prodigy conducted a 2 hour avatar and deep dive questionnaire with the Bartels to understand their audience's pain points, fears, frustrations and goals.
They worked with the Bartels to gather surveys, testimonials, research they’ve conducted, data, and dug deep into their course to get a better understanding of the program features and benefits.
Nickie and Chessica got to work crafting the copy to their sales page, taking special care to outline story elements, photos and crossheads. When the copy was completed, it was handed off to them for the funnel design to be implemented. Within a few days the page went live and they launched.
And that’s when the House of Prodigy received the distressed SOS email from Sara… “Oh man, I’m getting so discouraged. We’ve had 100 click-throughs on this email to the sales page so far but no sales yet..” The copy was good and it incorporated all of the elements of a sales, so that wasn’t the problem.
That’s when Chessica and Nickie decided to hop on an emergency zoom call to troubleshoot and find where the disconnect was happening.
01 / case study / 2023
Hours later, they met with Sarah and Nathan on a zoom call and had them pull up their sales page. As soon as they pulled everything up, they both pinpointed where the problem was immediately.
The sales page design needed some work.
There were too many words and not enough photos to illustrate the problem, and crossheads for skimmers to read through.
Chessica and Nickie spent an hour on the phone with them going line by line on the funnel and pinpointing everything that needed to be changed in order for the conversions to increase, all of which they began to implement immediately after the call.
The Epilogue
The House of Prodigy worked together and became the Bartels marketing support system throughout this whole process, giving them sound, proven advice they were able to implement right away in order to save the conversions on theit funnel.
And it all paid off for them.
In the end, they bought in 43 new sales from the 6,601 new leads and profited a little over $19,000.
… not bad for their first live on launch
… on a brand new offer
… with 6,000 that have only been nurtured for a few short months.
Aside from bringing in more leads and income into her business, the Bartels are truly thankful for the impact that their product is making for Catholic couples around the world…
“… we're so grateful that [this workshop] blessed people around the world, those who came into our course will have an opportunity to do deeper work.”
